The seminar brought valuable insights into the art of negotiating with European partners, along with strategies for approaching international markets for students of the Industrial University of Ho Chi Minh City (IUH).On the afternoon of February 1, 2026, the International Business Division under the Faculty of Commerce and Tourism (IUH) successfully organized a seminar entitled “Globalization Trends and Lessons from the Business Environments of Bulgaria, Russia, and Taiwan.”
The seminar attracted many students majoring in International Business.
The seminar featured Assoc. Prof. Dr. Vladimir Zhechev from the University of Economics Varna (Bulgaria), an expert with extensive experience in European projects and international management, delivered in-depth insights into international negotiation skills. Joining him were Dr. Mai Thanh Hùng and Dr. Lê Công Đoàn, who provided practical perspectives on the cultural, legal, and business characteristics of the Russian and Taiwanese markets.
The seminar was not merely an academic exchange, but also opened up a journey of discovery into three representative economies:
• Bulgaria – The Art of European Negotiation
The insights shared by Assoc. Prof. Dr. Vladimir Zhechev helped students gain access to the “secrets” of international negotiation, especially strategies for working effectively with European partners, thereby broadening their integration mindset and global adaptability.
• Russia – Decoding a Distinctive Business Identity
Dr. Mai Thanh Hùng (Head of the International Business Division) guided students in exploring the implicit rules, cultural norms, and characteristic working styles of the Russian market, providing learners with a deeper, more practical understanding of how to approach this market.
• Taiwan – Dynamism in the Regional Supply Chain
Concluding the program, Dr. Lê Công Đoàn presented a comprehensive picture of Taiwan’s business environment, with analyses of trade policies and investment opportunities, thereby helping students better shape their career paths in the context of a rapidly developing regional economy.
The seminar was not merely an academic exchange, but also opened up a journey of discovery into three representative economies:
• Bulgaria – The Art of European Negotiation
The insights shared by Assoc. Prof. Dr. Vladimir Zhechev helped students gain access to the “secrets” of international negotiation, especially strategies for working effectively with European partners, thereby broadening their integration mindset and global adaptability.
• Russia – Decoding a Distinctive Business Identity
Dr. Mai Thanh Hùng (Head of the International Business Division) guided students in exploring the implicit rules, cultural norms, and characteristic working styles of the Russian market, providing learners with a deeper, more practical understanding of how to approach this market.
• Taiwan – Dynamism in the Regional Supply Chain
Concluding the program, Dr. Lê Công Đoàn presented a comprehensive picture of Taiwan’s business environment, with analyses of trade policies and investment opportunities, thereby helping students better shape their career paths in the context of a rapidly developing regional economy.
Assoc. Prof. Dr. Vladimir Zhechev delivered engaging insights.
Dr. Mai Thanh Hùng shared perspectives on the Russian business identity.
Dr. Lê Công Đoàn provided a comprehensive overview of Taiwan's business environment.
Representatives of the Faculty of Commerce and Tourism (IUH) presented flowers to the guest speakers.Through the seminar, students were not only equipped with practical market analysis skills but also broadened their global mindset, thereby contributing to clearer career path orientation in the era of integration. The event created a vibrant academic forum, attracted many students, and contributed to improving the quality of training at the Commerce and Tourism Faculty (IUH).
