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The Vth Faculty of Business Administration Scientific Research Student Conference – IUH BASS 2023 27-05-2023

In the afternoon of May 26, 2023, at Hall A7, the Opening Ceremony of the Fifth Faculty of Business Administration (FBA) Scientific Research Student Conference 2023 took place.

The seminar is organized professionally and regularly to promote the movement of students’ scientific research. Through this, lecturers can also develop science and technology products for teaching, learning and the needs of society, and create a source of high-quality topics to participate in the Young Scientists’ Conference at school level and the Eureka Award 2023.

The opening ceremony of IUH BASS 2023 was attended by leaders of the Board of Directors and lecturers of the Faculty of Business Administration, leaders of training units in the Economics Department at the Industrial University of Ho Chi Minh City, lecturers of the Faculty of Economics of Quang Ngai Branch. In particular, the seminar also had the participation of many Professors, Associate Professors, PhDs both inside and outside the university and nearly 400 students.

The scientific seminar among students is an annual activity of the Faculty of Business Administration in particular and of the Industrial University of Ho Chi Minh City in general.

Speaking at the Opening Ceremony, Dr. Nguyen Thanh Long – Dean of the Faculty of Business Administration, noted: "Following the success from previous editions, the lecturers and students need to be serious and try harder in scientific research, in order to improve both the quantity and quality of research articles as well as promote the tradition of scientific research among students – which is the strength of the Faculty".

Dr. Nguyen Thanh Long delivered the opening speech of the workshop.

The Presiding Delegation administers the workshop.

The organizers said that after nearly 5 months of launching, more than 112 articles have been sent to the workshop, of which 92 articles have been accepted for publication in the IUH BASS 2023 proceedings, after reviewing and editing.

At the same time, there are 47 papers proposed to participate in the 2023 School Young Scientists’ Conference, 05 papers presented with posters and 05 onsite presentations at the workshop. The research papers presented attracted the interest and lively discussion of the attending scholars.

Topics presented at the workshop include:

  1. Factors influencing the innovation and competitiveness of tourist destinations: a case study in Dak Lak province.

Group of authors: Nguyễn My Linh; Tống Thành Phát; Lê Hồng Nhung; Phan Thị Hà Vy

Instructor: Dr. Nguyen Thanh Long

  1. Investigation on the decisive factors that connect customers to online brands on social media channels.

Author: Dang Tuan Anh

Instructor: Dr. Dam Tri Cuong

  1. Techniques that support the decision to choose a business location: a meta-study in the retail sector.

Author: Le Thi Thuy Vy

Instructor: Dr. Nguyen Van Thanh Truong

  1. Factors influencing the decision of university economics students to use digital libraries in Ho Chi Minh City.

Author: Tran Thi My Ngoc

Instructor: Dr. Nguyen Ngoc Thuc

  1. The impact of corporate social responsibility on the quality of brand-customer relationships and customers' brand transformation intentions in the FMCG industry in Ho Chi Minh City.

Author: Nguyen Thi Thuy Vy

Instructor: Nguyen Ai Minh Phuong, M.A.

The Vth Faculty of Business Administration - IUH Bass 2023 Scientific Research Student Conference has created a vibrant, creative academic space and brought deep meaningful values to students of Economics in general and the Faculty of Business Administration in particular.

Some pictures at the workshop:

inh viên trình bày Báo cáo NCKH trong Hội thảo.

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